How you interact with a new patient will likely influence them whether to find another dentist, so what can you do to avoid unknowingly turning them off?
First, start by not bombarding them with dental information. While you may want to be as thorough as possible, some patients may not want to pay for an extensive form of treatment.
Having good online reviews is another way to make sure your patients are comfortable with you as soon as they enter your office. It helps if you use digital orthodontics in your practice since patients can easily assume that you are updated on modern tools.
The availability of online information also means that patients already have an idea of what to expect when they schedule an appointment. Some of them may even know how much it’s going to cost them. You need to be transparent on why a certain treatment is the best for their oral health, regardless of the cost. This will allow your patient to trust your judgment and feel that their dentist is not only after making money.
The American Association of Orthodontists (AAO) knows that the Internet has made it possible for more patients to be more informed about certain practices. In 2017, the group began a consumer outreach strategy to complement existing online resources by posting additional guidelines on the AAO website.
For instance, the Parent’s Guide to Orthodontics portal will help those who are uncertain about how orthodontic treatment should work for their children. The AAO said that since most people are now online because of smartphones and tablets, reinventing its online tools and resources will be important to reach more consumers.
Americans now know more about dentists due to the Internet, which means people are more or less likely to visit a professional after reading their online profiles. Hence, it’s important to put your best foot forward when a patient finally arrives at the door.