Why Tea Has Become More Popular In The US

teaWholesale organic tea distributors in the U.S. have become busier than ever due to the growing popularity of tea products among Americans.

For instance, sales of ready-to-drink (RTD) products have made the country into the third largest market for RTD in terms of value. Aside from that, companies have invested more in promoting various tea products to familiarize consumers with their health benefits.

Healthier Choice

More Americans now want a healthier alternative for tea, so it’s not surprising that stores sell more organic tea products. A higher demand for healthy products means tougher competition for retailers, which indicates the need to find a reputable wholesaler of products particularly with low sugar and no hidden ingredients.

RTD sales, however, remain strong in the U.S. Supermarket and hypermarket sales comprised most of the purchases in 2016 and 2017, when sales grew almost 4%. The growth has outpaced soft drink sales that further emphasized the preference for beverages with low sugar content.

Global Market

China and India still lead the world in terms of tea intake with 38.6% and 19% of the global consumption, respectively. Those in the young, upper-middle-class sector are particularly more interested in consuming tea products. Most of them are also willing to pay extra for special blends, while also wanting to know the products are sourced from the market.

This strong demand for tea in Asian countries can be a profitable export business. In China alone, tea consumption has reached 2.1 million tons in the decade-long period to 2016. It triggered a need for higher production, which rose to 2.44 million tons two years ago.

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The market for selling tea has not only become a lucrative business in the U.S., but also elsewhere in the world. When choosing wholesale organic tea distributors, you should pick one that already caters to the preferences of your target customers.